CASE STUDIES
Mobile-First CMS Transformation (VCMS²)
CLIENT: Mediaset – Digitalia08 / Publitalia, CATEGORY: CMS
/ THE REQUEST
Digitalia08 and Publitalia, key advertising arms within the Mediaset Group, required modern, high-performance corporate websites capable of acting as dynamic “shop windows” for advertising products, media portfolios, and commercial offerings.
The objective was to replace legacy platforms with a flexible, mobile-first publishing environment that would allow editorial teams to manage complex multimedia content easily, optimize discoverability, and deliver a compelling user experience across devices.
The new platform needed to ensure scalability, support structured data and SEO best practices, enable rapid content updates, and provide a robust technological foundation for future evolution.
/ WHAT WE DID
Piksel implemented VCMS², its next-generation content management platform, to power the redesigned Digitalia08 and Publitalia corporate websites.
Built on a modern, modular architecture, VCMS² combines advanced content management capabilities with flexible frontend configuration tools, enabling editors to create, preview, and adapt pages dynamically without complex coding.
The implementation followed a mobile-first approach and leveraged modern web technologies to ensure responsive design, optimized performance, structured data integration, and enhanced SEO visibility.
The solution enables a “one piece of content, many channels” philosophy, allowing content to be managed centrally while distributed coherently across platforms.
/ THE OUTCOME
The transformation delivered modern, responsive, and scalable corporate websites that serve as strategic digital assets for Mediaset’s advertising business.
Editorial teams benefit from greater autonomy and flexibility, reducing dependency on technical intervention while accelerating time-to-market for commercial updates.
The VCMS² platform provides a future-ready publishing environment capable of supporting continued innovation, evolving advertising formats, and growing digital engagement.
“The introduction of VCMS² has allowed us to modernize our digital presence while giving our teams the flexibility and control needed to respond quickly to market dynamics. The platform provides a scalable foundation for our continued digital growth.”
